Mactac has launched three new protective overlaminates for product packaging applications. Designed to give product-packaging labels added protection, as well as dramatic appearances and enhanced shelf appeal, the new overlaminates are ideal for packaging applications in markets such as health and beauty, household goods and food packaging.

The new products include:

• LTC01275 – a 0.7-mil matte clear soft touch overlaminate that adds a soft feeling and luxurious impression to packaging labels. Features a high clarity acrylic adhesive, a 50# white glassine liner and high scratch resistance to protect and maintain the clean look of the label.
• LTCREVI901A – a 0.75-mil multi-layered holographic overlaminate that changes color depending on the viewing angle. Features a clear polyester film that gives a metallic tone without metal, an acrylic adhesive and a 50# white glassine liner.
• LTCFR1125-25 – a 1.0-mil clear matte top-coated overlaminate that offers labels a subtle flat and soft finished appearance. Features a clear polyester film with an acrylic adhesive and a 50# white glassine liner.

“As the need to influence consumer purchasing decisions has increased, so has the importance of eye-catching packaging,” says Kim Hensley, marketing manager, Mactac Performance Adhesives. “Packaging labels are not just a source of information, they reflect a brand’s image and enhance consumer perception of a product’s quality. The unique soft touch, color change and matte finish characteristics of these overlaminates creates a rich appeal and differentiates a product from the rest, drawing and attracting customers.”

Mactac overlaminates serve two important functions – added protection and visual appeal. The new overlaminates were formulated to ensure a brand’s graphics remain intact for the lifetime of the product-packaging label and elevate a label’s finished appearance and aesthetic qualities to enhance brand image.

The overlaminates were originally developed by Mactac’s parent company, Lintec Corporation, which provides a wide range of pressure sensitive papers and films to produce labels and seals for a variety of applications such as food labeling, consumer electronics and automotive identification. They provide resistance against chemicals, water and abrasion to help avoid loss of label legibility.